3 Tips for Overcoming Hesitation and Creating Content On Tiktok
Navigating the dynamic world of TikTok content creation can be daunting. This article demystifies the process with practical advice drawn from industry veterans. Gain the confidence to share your voice and stand out in a crowded digital landscape.
- Don't Assume Your Industry Doesn't Belong
- Focus on Authenticity Over Perfection
- Just Start and Ignore Negativity
Don't Assume Your Industry Doesn't Belong
My biggest piece of advice for anyone hesitant to create content on TikTok is this: Don't assume your industry doesn't belong there. You might think your field is too formal, too niche, or even too boring, but that's exactly why it can stand out. TikTok thrives on authenticity and the unexpected, and people love seeing fresh perspectives from industries they wouldn't normally associate with the platform.
I wasn't sure if my industry—divorce law—would be a good fit. Lawyers aren't exactly what you think of when it comes to trending content. But here I am with almost 40k followers, and many of my clients say they reached out because they connected with what I had to say on TikTok. That showed me that people are looking for real, relatable voices, even in fields they might not initially expect to find them.
What helped me overcome my hesitation was realizing that TikTok isn't about being perfect; it's about being real. I used my platform to share what I truly believe in—amicable divorces and compassionate solutions that help families move forward without unnecessary conflict. Once I focused on the value I could provide, the fear of not fitting in faded away.
If you're unsure about starting, my advice is to embrace what makes your perspective unique. Don't worry about whether your industry 'fits' on TikTok. When you show up with authenticity and a clear purpose, you'll find your audience.
Focus on Authenticity Over Perfection
If you're hesitant to start creating content on TikTok, my advice is to focus on authenticity rather than perfection. When I first started, I was nervous about how my content would be received, especially with the high expectations around polished videos. But what helped me overcome this was realizing that TikTok is a platform built on genuine, relatable moments, not perfection.
I started by sharing behind-the-scenes content and simple tips related to my work, and the response was surprisingly positive. I quickly learned that people appreciate authenticity and real connections over scripted content.
The key takeaway for me was that it's not about creating the perfect video, but about connecting with your audience. Start small, be yourself, and let the creativity flow naturally. You'll build confidence as you go, and your audience will appreciate your unique voice.
Just Start and Ignore Negativity
My piece of advice is - "just start." That's great advice for anything in life, to be honest. So many people become paralyzed because they get caught up in perfectionism, people's opinions about them, or something else. Ultimately, at the end of it all - none of that matters. Your first video likely isn't going to be good. But it's not about the quality, it's about proving you can do it. After the first video, incremental progress is made, little by little. The more you create, the more you learn in terms of technical skills but also your creative voice/look.
Finally, people are going to bring negativity. That seems like a given nowadays. Don't worry - their opinion doesn't matter. Delete the comment and keep creating.
