4 Strategies for Leveraging Social Media Trends to Grow Your Brand
Staying relevant in today's fast-paced digital world can be a challenge, but it doesn't have to be. In this article, an Ecommerce Manager and a Founder, CEO share their insights on leveraging social media during current events and trends to boost brand relevance. Discover how four expert utilized the EarthDay trend for an eco-friendly campaign and another connected the surge in remote work to their social media strategy. With four unique insights, this article will inspire your next social media move.
- Leverage EarthDay Trend for Eco-Friendly Campaign
- Connect Remote Work Surge to Social Media
- Align Content with Major Tech Event
- Address Tree Care During Winter Storm
Leverage EarthDay Trend for Eco-Friendly Campaign
I leveraged the EarthDay trend by launching a social media campaign highlighting our eco-friendly products and sharing tips on sustainable living. By joining the conversation on a relevant global event, we saw a 25% increase in engagement and a boost in sales for our green product line, as it resonated with environmentally conscious customers.
Connect Remote Work Surge to Social Media
At RecurPost, we used social media to connect with the surge in remote work during the pandemic. We posted content about how small businesses could automate their social media while working from home, offering practical tips tied to the needs of the moment. This approach made our message highly relevant since so many people were struggling to stay productive with limited time.
The campaign led to a 40% increase in social media engagement and a sharp rise in trial sign-ups. It showed us how aligning our message with current events not only helped our audience but also boosted our business growth.
Align Content with Major Tech Event
One example of leveraging current events on social media was during the launch of a major tech event. Our brand, which focuses on no-code development tools, aligned our content with the trending conversations around automation and AI — which were key themes at the event. We created posts that tied our products to the broader discussion, highlighting how our tools empower users to automate tasks without needing coding expertise.
We used hashtags trending from the event, engaged with influencers and thought leaders participating in the conversation, and shared live insights. This strategy boosted our visibility, driving a spike in engagement and website traffic. The posts resonated with the tech-savvy audience, resulting in an increase in product inquiries and new sign-ups, as we positioned our brand as part of the ongoing tech conversation. By tapping into a trending topic that aligned with our offerings, we connected with a relevant audience and saw measurable results in both engagement and conversions.
Address Tree Care During Winter Storm
Last year during Texas's severe winter storm, we noticed a spike in conversations on social media about damaged trees and downed branches. We quickly put together educational posts on tree care during extreme weather, offering tips and solutions to prevent further damage. We also ran a promotion for emergency tree-removal services, which we highlighted through Instagram and Facebook. The result was a significant increase in inquiries and jobs booked. Our engagement nearly doubled that month. It really showed the power of staying relevant to what people are facing in real-time.
