7 How to Nurture Potential Customers Using Social Media as An Influencer
Discover the secrets to transforming followers into loyal customers through this insightful guide, packed with expert advice. Learn from the industry's best on how to maximize engagement and become a powerhouse on social media. This article serves as a roadmap, filled with proven strategies for influencers looking to harness the potential of every social interaction.
- Use LinkedIn Carousels for Engagement
- Share Valuable Content
- Post User-Generated Content
- Offer Helpful Content
- Engage in Industry Groups
- Showcase Behind-The-Scenes Moments
- Create Value-Rich Content
Use LinkedIn Carousels for Engagement
As a digital marketing agency, we use LinkedIn to build relationships with potential customers by sharing thought leadership content, with a strong focus on carousel posts. These posts are highly engaging and allow us to break down complex topics into digestible, swipeable slides, making it easier for our audience to absorb valuable insights.
For example, we recently shared a carousel post on AI in Marketing, which sparked interesting questions and discussions in the comments. This positions our agency as a trusted advisor, builds rapport with potential clients, and ultimately nurtures them into leads through consistent, value-driven engagement.
Carousels are particularly effective because they drive 3x more engagement than standard LinkedIn posts. They keep users engaged for longer and provide a clear opportunity to showcase expertise while guiding potential customers through the awareness and consideration stages of the sales funnel.
Share Valuable Content
I use social media to build relationships by engaging with potential customers in a genuine and personal way. One effective tactic I use is sharing valuable content that addresses their pain points or interests. For example, if I know a potential customer is interested in digital marketing, I'll share tips, case studies, or even behind-the-scenes looks at my work. This helps build trust and positions me as an expert. I also make sure to respond to comments and messages quickly, showing I'm there to help, not just sell. By nurturing these conversations over time, I guide them naturally through the sales funnel without being pushy.
Post User-Generated Content
I keep things simple with social media to build connections. One tactic I rely on is posting user-generated content. People trust real stories from real customers more than flashy ads. When I share content from satisfied clients, it shows that we're not just talking the talk but walking the walk. It helps build credibility and creates a sense of community around the brand.
If you're looking to nurture leads, interact with your followers. Reply to comments, answer DMs, and show up in stories. It's the small things that turn a casual viewer into a loyal follower. Building relationships is all about being genuine and approachable, not just pushing a product. People want to know they can trust you.
Offer Helpful Content
Building real relationships with potential customers on social media is about showing up for them in a way that feels genuine. Start by offering helpful, valuable content that speaks to their needs. It could be a simple tip, an insightful post, or even a video that helps them solve a problem. The goal isn't to sell anything, but to show that you understand their challenges and are here to offer something useful.
As people begin to pay attention, continue the conversation by responding to comments and messages. Don't just send them a link to your product: take the time to listen to their questions and provide personal, thoughtful advice. You can share real stories, like a case study or testimonial, to build trust and show how your offering has helped others in a similar situation. But it's important to keep things human and focus on connecting, not closing.
When the time feels right, share how your product or service can help them in a way that feels natural, not pushy. Maybe it's an exclusive offer, a behind-the-scenes look at how it works, or another piece of content that speaks to their specific needs. Keep the conversation going and let them know that you're here to help, not just to make a sale. Be interactive and responsive: whether it's a comment, a poll, or just a friendly message. The more you do this, the more comfortable they'll feel with you, and the more likely they'll be to take the next step.
Engage in Industry Groups
I use social media to engage potential customers by sharing relevant content and starting meaningful conversations. For example, I actively participate in industry groups, answer questions, and share insights to establish credibility. One effective tactic is leveraging LinkedIn to connect with prospects, engage with their posts, and send personalized messages. This approach builds rapport and keeps the brand top-of-mind. By consistently adding value, I nurture leads through the sales funnel, guiding them naturally from awareness to decision-making while fostering trust and authenticity.
Showcase Behind-The-Scenes Moments
Connecting with potential customers on social media is similar to throwing a laid-back gathering; it's centered around authentic engagement. One strategy that has proven effective for me is showcasing behind-the-scenes moments from our daily activities. For example, I shared a brief video of our team discussing ideas over chai.
The feedback was amazing; people valued the openness and felt a stronger bond with us. This straightforward gesture not only made our brand feel more relatable but also converted many casual viewers into dedicated customers.
Create Value-Rich Content
Social media is one of the most powerful tools for building genuine relationships with potential customers and guiding them through the sales funnel. The key is to use it strategically, focusing on engagement rather than outright selling. For instance, when I coach businesses, I emphasize creating value-rich content tailored to their audience's needs. This includes posts that address common pain points, showcase solutions, and invite two-way communication. By consistently responding to comments and messages promptly, you establish trust and demonstrate that you genuinely care about your audience. Over time, this turns passive followers into engaged prospects who are far more receptive when it's time to present an offer.
One of my clients, a struggling boutique fitness studio, lacked direction in their social media approach. Leveraging my years of experience and insights from working with hundreds of businesses, I guided them to create targeted content like short workout videos, nutrition tips, and testimonials from happy clients. We also set up a structured follow-up system for every new comment or inquiry, which included personalized messages inviting users to a free class. Within six months, their conversion rates tripled, and social media became their top source of new memberships. This success came down to fostering real relationships, focusing on value first, then offering a solution at the right time.
