9 LinkedIn Marketing Tactics that Drive Results: 9 Examples
Are you looking to supercharge your LinkedIn marketing efforts? This comprehensive guide reveals proven tactics that drive real results on the platform. Drawing from insights shared by industry experts, the article explores nine powerful strategies to enhance your LinkedIn presence and achieve your marketing goals.
- Leverage Commenting for Meaningful Engagement
- Share Unfiltered Opinions to Attract Qualified Leads
- Boost Visibility Through Active Community Management
- Build Following with Raw and Honest Content
- Use Niche Video Content to Increase Webinar
- Celebrate New Hires to Generate Organic Engagement
- Engage Consistently to Expand Professional Network
- Publish Long-Form Articles to Establish Thought Leadership
- Update Keywords and Post Regularly
Leverage Commenting for Meaningful Engagement
Commenting. It's that simple. That ignored.
While everyone fussed over posting schedules and hashtag strategies, I focused on where conversations were already happening. Every day, I added sharp, useful thoughts under posts that were relevant to my space. No fluff. No recycled wisdom. Just straight additions.
What happened next was predictable and powerful. The right people started noticing. Not because I shouted, but because I showed up where they already paid attention. Those comments turned into threads. Threads into direct messages. And those messages became paid work.
This works because LinkedIn is crowded with broadcasters. Few listen. Fewer contribute meaningfully. When you become that voice in their space, you stop chasing visibility. You start earning trust in plain sight.
That is what commenting does. Quietly. Repeatedly. And very effectively.
Share Unfiltered Opinions to Attract Qualified Leads
One LinkedIn tactic that proved surprisingly effective was publishing straightforward, unfiltered opinions directly on my personal profile. No polished hooks or long storytelling—just clear takes backed by data or lived experience. That shift cut through the noise and consistently brought in 50 to 100 qualified leads each month.
Most people on LinkedIn still treat it like a highlight reel. It's over-edited, overly tactical, and designed for likes. So I did the opposite. I shared real outcomes, lessons from failed tests, and behind-the-scenes breakdowns. Posts like "I spent $500 testing X and here's what broke" outperformed any listicle-style content. They didn't always get the most reactions, but they pulled in the right people. These were consultants, founders, and CMOs looking for strategy—not surface-level tips.
The comments section turned into a second channel. I'd jump in fast and reply with context, so that kicked off real conversations. A lot of high-ticket clients came through those threads, not the post itself. Those back-and-forths weren't algorithm-friendly, but they were high intent.
I've tested paid ads, groups, and newsletters. Nothing matched the speed and quality of leads coming from native posts written in a personal tone. So it turned my profile into a growth engine while others stayed focused on company pages with lower reach and engagement.
Boost Visibility Through Active Community Management
Community management is essential. There are two parts to this:
I work for an EdTech company, so we have numerous students discussing us online. Our ability to interact, comment, give encouragement, or kudos has not only boosted our engagement but also increased our reach. Moreover, it demonstrates that we care (which we do—our company has the right people on board who want to see the students thrive), which in turn appears in other people's feeds, attracting more attention to our company.
The second part involves interacting with and commenting (keyword: commenting) on other brands' and thought leaders' profiles in a meaningful way. We utilize a social listening tool to detect our keywords (e.g., "burnout"), and then participate in those conversations—not to sell, but to add value, share our thoughts, or ask questions. LinkedIn's algorithm highly values comments, so this approach has helped us expand our reach, increase our brand visibility, and improve our page's engagement rate.
Build Following with Raw and Honest Content
As the solo founder of a women's cycling wear brand, I've almost doubled my LinkedIn follower count in the last three months. I've found that being raw and honest on LinkedIn has been very effective for building my following and spreading the word about my start-up. One of my best-performing posts wasn't about success; it was about burnout and the challenges I've faced since becoming a business owner. The takeaway? People don't relate to perfection, but they do relate to real stories, even if they're a bit messy.
Use Niche Video Content to Increase Webinar
One surprisingly effective LinkedIn tactic has been posting short, thought-leadership videos for a law firm client. Each video addresses a niche topic—like transfer pricing challenges—and includes a clear CTA in the post body to join that month's webinar, with the signup link placed in the comments. Consistency is key: after committing to monthly videos, registrations jumped from just a few dozen to over 300 at peak. Knowing the audience's pain points and sticking to a regular posting cadence made all the difference.
Celebrate New Hires to Generate Organic Engagement
It's important to celebrate wins as a company as well as for your employees. For our organization, one specific type of social media post always generates a lot of organic engagement on LinkedIn: new hire announcements. We like to share a 'Welcome to Resolute' post for new team members who are comfortable with it. It helps to promote the individual's job growth as well as positive news that the company is expanding.
Given that LinkedIn is first and foremost a platform for job seekers and employers to connect, it is naturally a very fitting piece of content that many different audiences genuinely want to share and comment on to congratulate their colleague, friend, or family member. Extra points if you can include a picture of the new hire in front of company branding! You can also use this post to draw attention to any other active opportunities you are hiring for and include a link to the current job posts to draw in more applicants.
If you'd like to include any of the photos of the types of posts we share, you can find a few examples here:
Example 1: https://li7305961750674255874
Example 2: https://li7295175575344685058
Engage Consistently to Expand Professional Network
One tactic that really surprised me with its effectiveness was simply commenting consistently on relevant posts through my personal LinkedIn profile. Instead of just posting content, I focused on engaging thoughtfully with others in the industry—marketers, founders, and thought leaders.
This small shift significantly increased my visibility. Within a few weeks, I noticed a consistent stream of new connection requests, messages from potential collaborators, and even inbound inquiries for consulting. It turned out that being active in conversations, not just publishing, helped build trust and opened doors in a very organic way.
Publish Long-Form Articles to Establish Thought Leadership
One LinkedIn marketing tactic that worked surprisingly well for Kalam Kagaz was using LinkedIn's Articles feature to publish long-form content directly on the platform. Instead of just posting updates, I started sharing in-depth articles on topics like "The Importance of Professional Editing in Publishing" and "Tips for Writing a Compelling SOP".
The articles not only showcased our expertise but also helped drive traffic to our website. Surprisingly, we saw an 18% increase in organic engagement and connections with potential clients. Some even mentioned that they found our posts through LinkedIn articles, which led to direct inquiries.
Over time, this strategy helped establish Kalam Kagaz as a thought leader in the writing and editing space, and I saw a steady rise in inbound leads.
Update Keywords and Post Regularly
One LinkedIn tactic I use for myself and teach my clients is simple: update your keywords, share one helpful post a week, and leave thoughtful comments on other people's posts.
The keywords make you show up in recruiter searches. The helpful posts build trust. The comments keep you visible without needing to be 'loud' online. Using this approach, I've helped job seekers get more profile views, recruiter messages, and interviews, sometimes within just a few weeks.
